Comcast Spotlight, the advertising sales division of Comcast Cable, helps put the power of cable to use for local, regional and national advertisers. It is focused on moving the industry forward through advanced technologies and innovative products that reach audiences in the most effective and efficient ways.

With offices throughout the country, Comcast Spotlight has a presence in nearly 90 markets with approximately 30 million owned and represented subscribers. Comcast Spotlight is a registered trademark of Comcast Cable.

Vision
Comcast Spotlight is focused on creating value and opportunity for advertisers. It has created a television marketplace where both large and small advertisers can leverage the latest message delivery technologies as well as the most insightful marketing intelligence and research tools. This approach – and the infrastructure behind it – allows Comcast Spotlight to create customized and compelling solutions for each advertiser.

ProductsComcast Spotlight offers a wide range of advertising solutions that help advertisers harness the enormous power of cable advertising:

• Video On Demand (VOD) – This innovative advertising platform showcases advertisers through compelling video content that viewers can access 24/7.
• Addressable Advertising – With our market segmentation products, including Adtag™ and Adcopy™, advertisers can send the right message to the right audience.
• Promotions – Comcast Spotlight can leverage viewers’ favorite cable brands for unique campaigns that help advertisers connect with their audience, on-air, online and on-site.
• Internet - Comcast Spotlight can offer advertisers the opportunity to extend their brands on the Internet by pairing video buys with a presence on broadband sites, including Comcast.net.

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