Cable Industry Launches “Make A Difference - Be Counted!” Campaign to Raise Awareness and Encourage Participation in 2010 U.S. Census
$3.5 Million Census PSA Initiative Features Eva Longoria-Parker As Campaign Spokesperson
Comcast Partners With Time Warner Cable, Cox Communications, Charter Communications, and Bresnan Communications To Support Effort
U.S. Census Bureau Tutorial Guide Available in Multiple Languages On Demand And Online
Comcast Corporation (Nasdaq: CMCSA, CMCSK), one of the nation’s leading providers of entertainment, information, and communication products and services, today announced the launch of “Make A Difference – Be Counted!,” a multicultural education and outreach campaign featuring Public Service Announcements (PSAs) and video-on-demand content presented by Comcast and other leading cable companies designed to increase awareness and encourage participation in the nation's once-a-decade population count – the 2010 U.S. Census.
Launching today, the cable industry is contributing an estimated $3.5 million in resources to the campaign. It features Desperate Housewives star and community leader Eva Longoria-Parker in a two-part PSA series that focuses on educating communities about the 2010 Census and motivating them to fill out and return the Census form. The questionnaire is one of the shortest in history and only takes about 10 minutes to complete.
Time Warner Cable, Cox Communications, Charter Communications, and Bresnan Communications have joined Comcast in pledging in-kind air time to distribute the PSAs nationwide.
“We applaud Comcast and the other cable industry leaders for their efforts to encourage participation in the 2010 Census,” said Congresswoman Ileana Ros-Lehtinen (R-FL). “Everyone just needs to take ten minutes to fill out and return this simple, once-a-decade census form because an accurate count of our communities’ population will impact the federal funding they will receive for education, health care, transportation and other important programs needed for a brighter future.”
“We are pleased to partner with the U.S. Census Bureau to help educate U.S. residents about the importance of being counted in the 2010 Census,” said David L. Cohen, Executive Vice President, Comcast Corporation. “We are also grateful for the support and contributions of other leading cable companies to this campaign.”
In the first PSA, which is titled “Awareness” and will air March 2 - March 15, viewers are educated about the importance of the Census. In the second PSA, which is titled “Motivation” and will air March 15 - April 15, viewers are encouraged to complete and return the Census questionnaire. Both English and Spanish language versions of the spots will be available online at www.comcastvoices.com. The Spanish language versions feature Lupe Ontiveros, also of Desperate Housewives fame, and Latin pop singer Jose Sosa, better known as “Jose Jose.” The PSA campaign is supported by Comcast partner, the Mexican American Legal Defense and Education Fund (MALDEF), and U.S. Census Bureau Advisory Committee members Asian American Justice Center, National Association of Latino Elected Officials (NALEO), and the National Conference of Black Mayors (NCBM), who also serve as Comcast partners.
“Comcast and the cable industry are trusted voices in the communities they serve, and the most important thing they can do as our partners is get the message out that the 2010 Census is easy, important and safe,” said Census Bureau Director Robert M. Groves. “We are grateful for their contribution of resources to encourage participation in the 2010 Census.”
In addition to the PSAs, Comcast will make several of the U.S. Census Bureau’s “It’s Easy” tutorial videos available through its On Demand service starting on March 15. The videos provide a step-by-step guide to filling out the census form and will be available On Demand in English, Spanish, Mandarin, Cantonese, Korean, Russian, and Vietnamese. These seven languages cover 97.4% of the population in the U.S. Comcast will also make the Bureau’s “It’s Easy” video for lesbian, gay, bisexual, and transgender individuals available On Demand. Comcast’s digital customers can find the videos by selecting “Help & Services>Census Info” in the On Demand menu. The full collection of the Bureau’s “It’s Easy” videos, including several in a number of other languages, are also available online at the Census Bureau’s web site: www.2010census.gov/.
“This unique campaign is designed to engage all community members in the 2010 Census,” said Susan Gonzales, Corporate Senior Director of Federal and External Affairs and Vice President of the Comcast Foundation. “We are proud to collaborate with our diversity partners who are also actively involved with a wide range of initiatives to promote the 2010 Census.”
In addition to communicating the importance of participating in the 2010 Census with its customers, Comcast will also undertake its own internal campaign to spread the message to its employee base of more than 100,000 people.
For more information on the 2010 Census, visit www.2010census.gov or call 1-866-872-6868.
The “Make A Difference – Be Counted!” PSAs can be viewed online via the following links:
About The 2010 Census
The 2010 Census is a count of everyone living in the United States. By law, everyone in the United States, both citizens and noncitizens, must be counted every 10 years. Census data are used to reapportion congressional seats to states and directly affect how more than $400 billion per year in federal funding is distributed to state, local and tribal governments. The 2010 Census form is one of the shortest census questionnaires in history and takes about 10 minutes to complete. By law, the Census Bureau cannot share respondents’ answers with anyone, including other federal agencies and law enforcement entities.
As part of the most comprehensive national awareness campaign in census history, more than 250 national corporate partners are playing a critical role in motivating and encouraging employees, customers and the public to participate in the 2010 Census. These widely respected corporations are devoting their resources to reach large and diverse segments of the U.S. population to help make the 2010 Census a success and make an important contribution to a better future for the communities they serve.
National corporate partners are essential to supplementing and reinforcing an integrated advertising, public relations and earned media campaign by the U.S. Census Bureau and encouraging participation in the 2010 Census.
About Comcast Corporation
Comcast Corporation (Nasdaq: CMCSA, CMCSK) (www.comcast.com) is one of the nation's leading providers of entertainment, information and communication products and services. With 23.6 million cable customers, 15.9 million high-speed Internet customers, and 7.6 million Comcast Digital Voice customers, Comcast is principally involved in the development, management and operation of cable systems and in the delivery of programming content.
Comcast's content networks and investments include E! Entertainment Television, Style Network, Golf Channel, VERSUS, G4, PBS KIDS Sprout, TV One, 11 regional sports networks operated by Comcast Sports Group and Comcast Interactive Media, which develops and operates Comcast's Internet businesses, including Comcast.net (www.comcast.net). Comcast also has a majority ownership in Comcast-Spectacor, which owns two professional sports teams, the Philadelphia 76ers NBA basketball team and the Philadelphia Flyers NHL hockey team, and a large, multipurpose arena in Philadelphia, the Wachovia Center, and manages other facilities for sporting events, concerts and other events.