nuvoTV the Latest Hispanic Network to Receive Distribution Boost from Comcast
Comcast Corporation (Nasdaq: CMCSA, CMCSK), one of the world’s leading media, entertainment and communications companies, today announced an expanded distribution agreement with nuvoTV, an English-language general entertainment network targeting American Latinos and fans of Latino culture.
The agreement follows an announcement last month that Comcast has expanded the reach of eight other Hispanic networks and exceeded a public commitment made as part of its deal to acquire NBCUniversal. The entertainment provider pledged to increase the distribution of at least three networks that are American Latino-controlled or that target the Latino community by at least 10 million digital subscribers. The agreement with nuvoTV (formerly Sí TV) is part of Comcast’s continuing effort to bring Latino-themed programming to its customers.
“We are excited to add nuvoTV to our list of expanded networks,” said David Jensen, Vice President of Content Acquisition for Comcast Cable. “With this latest distribution agreement, our expansion program will be offering Hispanic programming to an additional 17 million homes, exceeding our 10 million-home commitment by 70 percent. Comcast appreciates all the help we received from our partners to make this effort a success.”
The increased carriage for nuvoTV will be achieved by expanding the channel onto the Digital Preferred tier on select systems and by launching the network on the Digital Preferred tier in new markets. Comcast has plans to offer nuvoTV to digital subscribers in Atlanta, Chicago, Jacksonville, FL, Seattle, Southwest Florida, the Twin Cities and the Washington, D.C. area. Comcast, which serves almost 23 million video customers across the United States, provides more than 60 Hispanic or Spanish-language networks on most of its major cable systems.
“Our target audience of bi-cultural Latinos is today’s leading force of cultural change and economic growth in the U.S.,” said Michael Schwimmer, Chief Executive Officer of nuvoTV. "We are proud to be partnering with Comcast to more widely serve this burgeoning segment of their customer base with culturally relevant entertainment.”
NuvoTV provides a broad range of English-language programming created for American bi-cultural Latinos. The network is committed to providing high-quality, groundbreaking entertainment that engages and connects with this powerful audience in their language of choice. The network’s signature series include the reality/competition series, Model Latina; pop culture comedy series Latino 101; PastPort, which chronicles Latinos' powerful journey of self discovery as they return to their homeland for the first time; and Operation Osmin, which gives viewers a chance to view how celebrity trainer Osmin Hernandez transforms the lives and bodies of everyday people.
Growing the reach of nuvoTV is the latest in a series of steps Comcast has taken to increase the availability of Hispanic programming. In April, Comcast announced that it is taking the first steps to launch ten new independent channels over the next eight years. Of the ten channels, two will be operated by American Latino programmers and two will be owned in substantial part by American Latinos. Since 2009, the cable operator has increased the available number of Hispanic On Demand choices by more than 200 percent to nearly 650 choices.
About Comcast Corporation
Comcast Corporation (Nasdaq: CMCSA, CMCSK) (www.comcast.com) is one of the world’s leading media, entertainment and communications companies. Comcast is principally involved in the operation of cable systems through Comcast Cable and in the development, production and distribution of entertainment, news, sports and other content for global audiences through NBCUniversal. Comcast
Cable is one of the nation’s largest video, high-speed Internet and phone providers to residential and business customers. Comcast is the majority owner and manager of NBCUniversal, which owns and operates entertainment and news cable networks, the NBC and Telemundo broadcast networks, local television station groups, television production operations, a major motion picture company and theme parks.
NuvoTV (www.mynuvoTV.com), formerly Sí TV, is the first and only English-language television network created for American Bi-Cultural Latinos 18-49A. Bold. Vibrant. Driven. From lifestyle and comedy programming to music and movies, 70% of the programming slate consists of originals, all shot in high-definition. nuvoTV connects directly with bi-cultural Latinos with unique, high-quality content across all platforms (TV, online, VOD, broadband, mobile). Major distribution partners include Comcast, AT&T U-verse, Cox, Dish Network, Time Warner Cable and Verizon FiOS.